Thanks, Lee, for starting this conversation, and for all the contributions. Here's my two cents: I. CONTEXT I grew up in a home where guns were part of the normal possessions. I've owned a BB, a 22, a 410, and a couple of 12-gage shotguns (though I never was a hunter). Dad, my brother and I all participated in skeet shooting as a hobby, and spent many hours loading shotgun shells for re-use at the range. There was plenty of safety training, both at home and through Boy Scouts. Then in my brief stint with the Army, I earned a sharpshooter medal on the rifle range and learned a lot about the M-1 (major learning: don't point it at anything you don't intend to kill). For the past 20+ years I have lived in Malaysia where it is a capital offense to own a gun or a bullet, and people have been sent to the gallows for the possession of a single bullet. Occasionally criminals have been found to possess guns -- usually after they've been shot dead by the police. Criminals still function, but usually with machetes. So my personal relation to the issue has some ambiguity. One other bit of context: We DID succeed with the smoking issue, and that was QUITE a cultural transformation. It's not impossible. II. IDEAS In addition to the analysis recommended by Randy & Jack, it seems to me some strategic thinking is in order, and a very appropriate way to begin is with the Chinese strategem, "Lure the Tiger out of the mountains." The insight is, if you go tiger hunting, don't do it on the tiger's home turf. That's a strategy for getting eaten! You lure the tiger onto your home turf. Put another way, make it an advantage for the enemy to agree with you. Of course identifying the tiger in this situation is complex. Is it the NRA or gun-owners or the firearms industry? Probably all of the above. So in this case the "tiger bait" might be inviting a debate around the theme of protecting your home & family. One of the arguments from proponents of guns is to provide protection against burglars & other intruders. The rational "hook" in the bait would be to compare statistics of those who've wounded or killed burglars vs those who've been accidentally killed or otherwise murdered with abundant guns. I'm guessing that the statistics would be around 1,000 to 1. But rationality never convinces anyone, though it can disclose the fallacy of an argument. To this, we might add the proposition that all newly built homes are required to have a burglar alarm system installed and connected to the police station. Existing homes could be retro-fitted (with a tax incentive.- similar to the solar energy incentive, this one creatively named "Home Protection System." Think of the jobs!) Another part of the strategy is to make it disadvantageous to oppose gun control. That's what happened when schoolchildren began hassling parents who were smokers. What if school curricula had a module that pointed out the crudity and danger of guns? Then kids might, instead of playing gun-games, become advocates of no-gun games. (In addition to my previously-mentioned firearm collection, I also had a couple of fine cap pistols!) In terms of regulation, perhaps there might be licenses for hunting (already, but add a license for the gun(s) used); license for skeet shooting, and a license for home protection. The latter would be issued with the purchase of the gun, and a locked container to secure it with a complicated combination. Of course there needs to be a ban on civilian ownership of assault weapons and multi-shot magazines. These regulations simply make it more inconvenient for gun users to operate. In addition to licenses, it might be interesting to require purchasers of guns to be enrolled in a "citizen's militia" (the Constitution says that is the basis for the right to bear arms) run by the NRA & local police and conducting required training in safety in use of firearms. The unit might even develop drill teams and perform at sports events! Take a look at this as what a good drill team can look like: http://sorisomail.com/email/16993/exibicao-de-banda-militar--um-espectaculo-... Maybe that would make it easier for the "tigers" to agree. Still it will take some doing -- maybe even some pilot projects (God forbid!). Anyway brainstorms are meant to generate ideas. Of course the cries for increased mental health need to be implemented. Those strategies are long range and necessary. John