[Oe List ...] Search Engine Optimization

[Susan Fertig]

I do manage the website for the church where I am on staff as communications
director, but Search Engine Optimization (SEO in the vernacular) was not,
until recently, anything I really knew about.  We lost our web address as
part of the court order by which we also lost our physical property and most
of our funds.  So we needed to work quickly to make it easier to find us in
a google or other browser search.  You can get started with google ads—they
will usually give you the first $100 free and a representative will walk you
through what to do.  Then when that is used up you can take a look at the
analytics and decide if you want to put more money into it or not.  I
plunked in another $200 and when that was gone I let it lapse, because we
had already moved up the chain in searches and I didn’t think we needed to
do more right then.  We might want to do it again 6 months down the road.
Don’t know if we’ll feel it necessary.

 

Some other things I was advised to do by a member of the congregation who
does this for a living and generously gave us some of his time probono:

1.      Get a link to your website on other organizations’ websites
(sometimes accomplished through an exchange—you put a link to theirs on
yours)

2.      Find directories (web) that will provide a link to your website
because you represent a resource their consituents would want to know about

3.      Keywords, keywords, keywords.  Make sure every page has got keywords
entered in the content management of the website.

4.      Carefully plan the titles you give to each page so that it
supports/responds to browser searches

 

I’ll go back and try to find some of the emails I exchanged with the guy who
was advising us and see what would be applicable to ICA, ToP, etc.

 

I’ll bet there are folks in the ToP practicioners community who know a lot
about SEO and can help think through what ICA needs to do to generate more
visibility, develop a higher profile in its industry.

 

Susan

 

We have staked the whole future of American civilization, not upon the power
of government, far from it. We've staked the future of all our political
institutions upon our capacity... to sustain ourselves according to the Ten
Commandments of God. (James Madison, 1778 to the General Assembly of the
State of Virginia)

 

From: oe-bounces at lists.wedgeblade.net
[mailto:oe-bounces at lists.wedgeblade.net] On Behalf Of Sherwood Shankland
Sent: Thursday, November 08, 2012 1:37 PM
To: 'Order Ecumenical Community'
Subject: Re: [Oe List ...] Question about the social process triangles . . .

 

Who did you have in mind to do the SEO
is this your area of expertise? / SS

 

From: oe-bounces at lists.wedgeblade.net
[mailto:oe-bounces at lists.wedgeblade.net] On Behalf Of Susan Fertig
Sent: Thursday, November 08, 2012 3:52 AM
To: 'Order Ecumenical Community'
Subject: Re: [Oe List ...] Question about the social process triangles . . .

 

Probably need to do some Search Engine Optimization (SEO) on the ICA and ToP
website(s).

 

Susan

 

We have staked the whole future of American civilization, not upon the power
of government, far from it. We've staked the future of all our political
institutions upon our capacity... to sustain ourselves according to the Ten
Commandments of God. (James Madison, 1778 to the General Assembly of the
State of Virginia)

 

From: oe-bounces at lists.wedgeblade.net
[mailto:oe-bounces at lists.wedgeblade.net] On Behalf Of Sherwood Shankland
Sent: Monday, November 05, 2012 4:16 PM
To: 'Order Ecumenical Community'; 'Jack Gilles (Google Drive)'; 'Colleague
Dialogue'; 'OE list serve'
Cc: icalarry at ms69.hinet.net; jeanwatts at cox.net; jgmarshall at cableone.net;
janetasanders at hotmail.com; jpatterson at abbeynorth.ca;
thefishels at earthlink.net; billgrow at verizon.net; Larry at thelotusinstitute.org;
jimandjo at sbcglobal.net; cmann at umuc.edu; david at mirrorcommunication.com;
lees.mail at comcast.net; bergdall at gmail.com; wnelson at ica-associates.ca;
stovern at bellsouth.net; InaRja at comcast.net; LenH at efn.org;
stevehar11201 at gmail.com; larrydloeppke at mchsi.com;
vinodkamalaparekh at gmail.com
Subject: Re: [Oe List ...] Question about the social process triangles . . .

 

Eunice and I use the triangles (social and corporate) mostly in context
setting to remind people of the big picture, often along with environmental
scanning exercises prior to planning sessions, sometime just as the
framework for a conversation. 

These triangles are one of the greatest research efforts of OE/EI/ICA and
thank God the Jenkins wrote their book, that Clancy and Epps are also
published and using them regularly. Sadly still one of the best kept secrets
of our modest-to-a-fault culture. ToP as a whole is much more widely known,
but we are nearly unknown by many people who know about “Open Space”, the
Dialogue Method, World Café, and many other that are in the literature and
which pop up quickly in a facilitation search. SO
 who among us has the
talent and the passion to raise the public profile of Triangles and ToP?!
I’ve only done a little in this regard, usually just running off to another
program rather than reflecting and sharing insights from the last one. So
There. Confession. (what comes after that?)

Ciao, from Roma – back with the UN for two weeks. / Sherwood

 

From: oe-bounces at lists.wedgeblade.net
[mailto:oe-bounces at lists.wedgeblade.net] On Behalf Of James Wiegel
Sent: Sunday, November 04, 2012 3:10 AM
To: Jack Gilles (Google Drive); Colleague Dialogue; OE list serve
Cc: jeanwatts at cox.net; janetasanders at hotmail.com; jpatterson at abbeynorth.ca;
billgrow at verizon.net; jimandjo at sbcglobal.net; lees.mail at comcast.net;
wnelson at ica-associates.ca; LenH at efn.org; vinodkamalaparekh at gmail.com;
icalarry at ms69.hinet.net; Larry at thelotusinstitute.org; stovern at bellsouth.net;
larrydloeppke at mchsi.com; jgmarshall at cableone.net; cmann at umuc.edu;
InaRja at comcast.net; stevehar11201 at gmail.com; thefishels at earthlink.net;
david at mirrorcommunication.com; bergdall at gmail.com
Subject: [Oe List ...] Question about the social process triangles . . .

 


I got this question from a fellow I know who is intrigued with the Social
Process triangles.  Any responses??

He said:  I think there are very few people who currently care about the
Social Process Triangle as a tool to be used for social transformation. Can
you point me to someone is promotes it's use, trains others on at least an
biannual basis using it, or has tried to implement it in a recognizable or
tangible manner other than the Jenkins?  Short mentions in books on other
topics is, for my purposes, great, but is there anyone you know using it
daily, weekly, or monthly to train or manage something or anything?

Jim Wiegel

"Life has got a habit of not standing hitched.  You got to ride it like you
find it..  You got to change with it."  Woody Guthrie


401 North Beverly Way, Tolleson, Arizona 85353-2401
+1 623-363-3277 skype: jfredwiegel
jfwiegel at yahoo.com www.partnersinparticipation.com

Upcoming public course opportunities:
ToP Facilitation Methods Coming in February. Ask about an inhouse course
ToP Strategic Planning, Oct 9-10, 2012
The AZ Community of Practice meets the 1st Friday of every month
Facilitation Mastery : Our Mastering the Technology of Participation program
is available in Phoenix in 2012-3. Program begins on Nov 14-16, 2012 
See short video http://partnersinparticipation.com/?page_id=55 and website
for further details.

 

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