<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=iso-8859-1"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Papyrus;
panose-1:3 7 5 2 6 5 2 3 2 5;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
margin-top:0in;
margin-right:0in;
margin-bottom:0in;
margin-left:.5in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle20
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.EmailStyle21
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle22
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1876262007;
mso-list-type:hybrid;
mso-list-template-ids:1992607116 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
@list l0:level1
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level2
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level3
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level4
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level5
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level6
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level7
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level8
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-.25in;}
@list l0:level9
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>I do manage the website for the church where I am on staff as communications director, but Search Engine Optimization (SEO in the vernacular) was not, until recently, anything I really knew about. We lost our web address as part of the court order by which we also lost our physical property and most of our funds. So we needed to work quickly to make it easier to find us in a google or other browser search. You can get started with google ads—they will usually give you the first $100 free and a representative will walk you through what to do. Then when that is used up you can take a look at the analytics and decide if you want to put more money into it or not. I plunked in another $200 and when that was gone I let it lapse, because we had already moved up the chain in searches and I didn’t think we needed to do more right then. We might want to do it again 6 months down the road. Don’t know if we’ll feel it necessary.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Some other things I was advised to do by a member of the congregation who does this for a living and generously gave us some of his time probono:<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:"Calibri","sans-serif"'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif"'>Get a link to your website on other organizations’ websites (sometimes accomplished through an exchange—you put a link to theirs on yours)<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:"Calibri","sans-serif"'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif"'>Find directories (web) that will provide a link to your website because you represent a resource their consituents would want to know about<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:"Calibri","sans-serif"'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif"'>Keywords, keywords, keywords. Make sure every page has got keywords entered in the content management of the website.<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-family:"Calibri","sans-serif"'><span style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif"'>Carefully plan the titles you give to each page so that it supports/responds to browser searches<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>I’ll go back and try to find some of the emails I exchanged with the guy who was advising us and see what would be applicable to ICA, ToP, etc.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>I’ll bet there are folks in the ToP practicioners community who know a lot about SEO and can help think through what ICA needs to do to generate more visibility, develop a higher profile in its industry.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><div><p class=MsoNormal><b><span style='font-size:14.0pt;font-family:Papyrus;color:#4F81BD'>Susan<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><i><span style='font-size:8.0pt;font-family:"Arial","sans-serif"'>We have staked the whole future of American civilization, not upon the power of government, far from it. We've staked the future of all our political institutions upon our capacity... to sustain ourselves according to the Ten Commandments of God. (James Madison, 1778 to the General Assembly of the State of Virginia)<o:p></o:p></span></i></p></div><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> oe-bounces@lists.wedgeblade.net [mailto:oe-bounces@lists.wedgeblade.net] <b>On Behalf Of </b>Sherwood Shankland<br><b>Sent:</b> Thursday, November 08, 2012 1:37 PM<br><b>To:</b> 'Order Ecumenical Community'<br><b>Subject:</b> Re: [Oe List ...] Question about the social process triangles . . .<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Who did you have in mind to do the SEO…is this your area of expertise? / SS<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:oe-bounces@lists.wedgeblade.net">oe-bounces@lists.wedgeblade.net</a> [<a href="mailto:oe-bounces@lists.wedgeblade.net">mailto:oe-bounces@lists.wedgeblade.net</a>] <b>On Behalf Of </b>Susan Fertig<br><b>Sent:</b> Thursday, November 08, 2012 3:52 AM<br><b>To:</b> 'Order Ecumenical Community'<br><b>Subject:</b> Re: [Oe List ...] Question about the social process triangles . . .<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Probably need to do some Search Engine Optimization (SEO) on the ICA and ToP website(s).<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><div><p class=MsoNormal><b><span style='font-size:14.0pt;font-family:Papyrus;color:#4F81BD'>Susan<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><i><span style='font-size:8.0pt;font-family:"Arial","sans-serif"'>We have staked the whole future of American civilization, not upon the power of government, far from it. We've staked the future of all our political institutions upon our capacity... to sustain ourselves according to the Ten Commandments of God. (James Madison, 1778 to the General Assembly of the State of Virginia)<o:p></o:p></span></i></p></div><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:oe-bounces@lists.wedgeblade.net">oe-bounces@lists.wedgeblade.net</a> [<a href="mailto:oe-bounces@lists.wedgeblade.net">mailto:oe-bounces@lists.wedgeblade.net</a>] <b>On Behalf Of </b>Sherwood Shankland<br><b>Sent:</b> Monday, November 05, 2012 4:16 PM<br><b>To:</b> 'Order Ecumenical Community'; 'Jack Gilles (Google Drive)'; 'Colleague Dialogue'; 'OE list serve'<br><b>Cc:</b> <a href="mailto:icalarry@ms69.hinet.net">icalarry@ms69.hinet.net</a>; <a href="mailto:jeanwatts@cox.net">jeanwatts@cox.net</a>; <a href="mailto:jgmarshall@cableone.net">jgmarshall@cableone.net</a>; <a href="mailto:janetasanders@hotmail.com">janetasanders@hotmail.com</a>; <a href="mailto:jpatterson@abbeynorth.ca">jpatterson@abbeynorth.ca</a>; <a href="mailto:thefishels@earthlink.net">thefishels@earthlink.net</a>; <a href="mailto:billgrow@verizon.net">billgrow@verizon.net</a>; <a href="mailto:Larry@thelotusinstitute.org">Larry@thelotusinstitute.org</a>; <a href="mailto:jimandjo@sbcglobal.net">jimandjo@sbcglobal.net</a>; <a href="mailto:cmann@umuc.edu">cmann@umuc.edu</a>; <a href="mailto:david@mirrorcommunication.com">david@mirrorcommunication.com</a>; <a href="mailto:lees.mail@comcast.net">lees.mail@comcast.net</a>; <a href="mailto:bergdall@gmail.com">bergdall@gmail.com</a>; <a href="mailto:wnelson@ica-associates.ca">wnelson@ica-associates.ca</a>; <a href="mailto:stovern@bellsouth.net">stovern@bellsouth.net</a>; <a href="mailto:InaRja@comcast.net">InaRja@comcast.net</a>; <a href="mailto:LenH@efn.org">LenH@efn.org</a>; <a href="mailto:stevehar11201@gmail.com">stevehar11201@gmail.com</a>; <a href="mailto:larrydloeppke@mchsi.com">larrydloeppke@mchsi.com</a>; <a href="mailto:vinodkamalaparekh@gmail.com">vinodkamalaparekh@gmail.com</a><br><b>Subject:</b> Re: [Oe List ...] Question about the social process triangles . . .<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Eunice and I use the triangles (social and corporate) mostly in context setting to remind people of the big picture, often along with environmental scanning exercises prior to planning sessions, sometime just as the framework for a conversation. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>These triangles are one of the greatest research efforts of OE/EI/ICA and thank God the Jenkins wrote their book, that Clancy and Epps are also published and using them regularly. Sadly still one of the best kept secrets of our modest-to-a-fault culture. ToP as a whole is much more widely known, but we are nearly unknown by many people who know about “Open Space”, the Dialogue Method, World Café, and many other that are in the literature and which pop up quickly in a facilitation search. SO… who among us has the talent and the passion to raise the public profile of Triangles and ToP?! I’ve only done a little in this regard, usually just running off to another program rather than reflecting and sharing insights from the last one. So There. Confession. (what comes after that?)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Ciao, from Roma – back with the UN for two weeks. / Sherwood<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:oe-bounces@lists.wedgeblade.net">oe-bounces@lists.wedgeblade.net</a> [<a href="mailto:oe-bounces@lists.wedgeblade.net">mailto:oe-bounces@lists.wedgeblade.net</a>] <b>On Behalf Of </b>James Wiegel<br><b>Sent:</b> Sunday, November 04, 2012 3:10 AM<br><b>To:</b> Jack Gilles (Google Drive); Colleague Dialogue; OE list serve<br><b>Cc:</b> <a href="mailto:jeanwatts@cox.net">jeanwatts@cox.net</a>; <a href="mailto:janetasanders@hotmail.com">janetasanders@hotmail.com</a>; <a href="mailto:jpatterson@abbeynorth.ca">jpatterson@abbeynorth.ca</a>; <a href="mailto:billgrow@verizon.net">billgrow@verizon.net</a>; <a href="mailto:jimandjo@sbcglobal.net">jimandjo@sbcglobal.net</a>; <a href="mailto:lees.mail@comcast.net">lees.mail@comcast.net</a>; <a href="mailto:wnelson@ica-associates.ca">wnelson@ica-associates.ca</a>; <a href="mailto:LenH@efn.org">LenH@efn.org</a>; <a href="mailto:vinodkamalaparekh@gmail.com">vinodkamalaparekh@gmail.com</a>; <a href="mailto:icalarry@ms69.hinet.net">icalarry@ms69.hinet.net</a>; <a href="mailto:Larry@thelotusinstitute.org">Larry@thelotusinstitute.org</a>; <a href="mailto:stovern@bellsouth.net">stovern@bellsouth.net</a>; <a href="mailto:larrydloeppke@mchsi.com">larrydloeppke@mchsi.com</a>; <a href="mailto:jgmarshall@cableone.net">jgmarshall@cableone.net</a>; <a href="mailto:cmann@umuc.edu">cmann@umuc.edu</a>; <a href="mailto:InaRja@comcast.net">InaRja@comcast.net</a>; <a href="mailto:stevehar11201@gmail.com">stevehar11201@gmail.com</a>; <a href="mailto:thefishels@earthlink.net">thefishels@earthlink.net</a>; <a href="mailto:david@mirrorcommunication.com">david@mirrorcommunication.com</a>; <a href="mailto:bergdall@gmail.com">bergdall@gmail.com</a><br><b>Subject:</b> [Oe List ...] Question about the social process triangles . . .<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0><tr><td valign=top style='padding:0in 0in 0in 0in'><p class=MsoNormal style='margin-bottom:12.0pt'>I got this question from a fellow I know who is intrigued with the Social Process triangles. Any responses??<br><br>He said: I think there are very few people who currently care about the Social Process Triangle as a tool to be used for social transformation. Can you point me to someone is promotes it's use, trains others on at least an biannual basis using it, or has tried to implement it in a recognizable or tangible manner other than the Jenkins? Short mentions in books on other topics is, for my purposes, great, but is there anyone you know using it daily, weekly, or monthly to train or manage something or anything?<br><br>Jim Wiegel<br><br>"Life has got a habit of not standing hitched. You got to ride it like you find it.. You got to change with it." Woody Guthrie<br><br><br>401 North Beverly Way, Tolleson, Arizona 85353-2401<br>+1 623-363-3277 skype: jfredwiegel<br><a href="mailto:jfwiegel@yahoo.com">jfwiegel@yahoo.com</a> <a href="http://www.partnersinparticipation.com">www.partnersinparticipation.com</a><br><br>Upcoming public course opportunities:<br>ToP Facilitation Methods Coming in February. Ask about an inhouse course<br>ToP Strategic Planning, Oct 9-10, 2012<br>The AZ Community of Practice meets the 1st Friday of every month<br>Facilitation Mastery : Our Mastering the Technology of Participation program is available in Phoenix in 2012-3. Program begins on Nov 14-16, 2012 <br>See short video <a href="http://partnersinparticipation.com/?page_id=55">http://partnersinparticipation.com/?page_id=55</a> and website for further details.<o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>