Jim – one specific way to apply the social process model is discussed in the chapter on CSR “Corporate Social Responsibility” (pp. 291-311), in Transforming the Legacy, Vol. II. It outlines a four-step process for a company:
a) to systematically conduct a comprehensive CSR audit of its operations (by juxtaposing the corporate and social process models, based on all facets of the company’s operations in terms of the perceived needs of its country environments), and
b) to identify ways in which a firm can better align its operations to more effectively address societal needs.
This approach is based on the views that: 1) effective CSR extends beyond merely the design of a firm’s products and services – to encompass all firm dynamics as they effect society – and 2) if done holistically, the positive societal effects of corporate operations (as well as a firm’s reputation) can be maximized and the cost of aligning corporate operations for purposes of CSR can be minimized.
I think the LENS process could well be adapted for assisting firms (through workshops) with both aspects a) and b) of a CSR audit.
Clancy
From: James Wiegel [mailto:jfwiegel@yahoo.com]
Sent: Saturday, November 03, 2012 10:10 PM
To: Jack Gilles (Google Drive); Colleague Dialogue; OE list serve
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Subject: Question about the social process triangles . . .
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I got this question from a fellow I know who is intrigued with the Social Process triangles. Any responses?? |