Thank you, Don. This is very helpful. I had heard that it was 900 problems. Whatever it was, it was definitely overwhelming!
I know we did not invent brainstorming. However, we did invent gestalting the data — looking for larger patterns in the data rather than sorting into categories. And we added individual and small group brainstorming before group brainstorming, which addresses much of the current criticism that brainstorming as a group is not very effective.
We have also relatively recently added a simple focused conversation to do naming, which captures insightful results in a much shorter time.
And all of the method is an application of the deeper phenomenological method, which is where the magic of the process is…..
I am so grateful to have had a lifetime of working with profound method.
Take care,
Jo
My memory is that your second story is the way it happened and that the total number of brainstormed issues was 5,000. We did not invent brainstorming however.
Don Bushman
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